The gang brand kit
The g, the green, the type, everything to talk about gang, without asking us. Always lowercase.
The «g»
A lowercase g from Bricolage Grotesque, the wordmark's letter. The ink square with a white g for bars; the green g on dark for the icon.
Do
- · Always lowercase: «gang», never «Gang».
- · Keep air around the mark (at least the g's height).
- · One green protagonist; accents belong to gangs.
Don't
- ✕ No gradients or shadows on the g.
- ✕ Don't redraw the letter, it's the real glyph.
- ✕ Don't mix two accents in the mark.
The palette
One green, one ink, and an accent wheel each gang makes its own. Click to copy.
gang green
The one protagonist. CTA, active, focus.
Bright green
On a dark surface, the green that glows at night.
Ink
The chassis. Backgrounds, text, the g's square.
Pink
A gang accent.
Cyan
A gang accent.
Tangerine
A gang accent.
Lavender
A gang accent.
Taxi
A gang accent.
Blue
A gang accent.
Coral
A gang accent.
The typefaces
Bricolage Grotesque for display, Inter for the interface, Caveat for the handwritten touch.
Bricolage Grotesque
AaDisplay, headlines, wordmark.
Your gang, tonight.
Inter
AaInterface, body, buttons, numbers.
Your gang, tonight.
Caveat
AaHandwritten, polaroid captions.
Your gang, tonight.
App icon & favicon
The green g on ink, in its forms.
Press or partnership enquiry?
Write to us, we'll send the full kit, screenshots, or whatever you need.
contact@thegangapp.com