The gang brand kit
The g, the green, the type — everything to talk about gang, without asking us. Always lowercase.
The «g»
A lowercase g from Bricolage Grotesque — the wordmark's letter. The ink square with a white g for bars; the green g on dark for the icon.
Do
- · Always lowercase: «gang», never «Gang».
- · Keep air around the mark (at least the g's height).
- · One green protagonist; accents belong to gangs.
Don't
- ✕ No gradients or shadows on the g.
- ✕ Don't redraw the letter — it's the real glyph.
- ✕ Don't mix two accents in the mark.
The palette
One green, one ink, and an accent wheel each gang makes its own. Click to copy.
Vert gang
L'unique protagoniste. CTA, actif, focus.
Vert vif
Sur fond sombre — le vert qui brille la nuit.
Encre
Le châssis. Fonds, texte, le carré du g.
Rose
Accent de gang.
Cyan
Accent de gang.
Tangerine
Accent de gang.
Lavande
Accent de gang.
Taxi
Accent de gang.
Bleu
Accent de gang.
Corail
Accent de gang.
The typefaces
Bricolage Grotesque for display, Inter for the interface, Caveat for the handwritten touch.
Bricolage Grotesque
AaDisplay — headlines, wordmark.
Ta gang, ce soir.
Inter
AaInterface — body, buttons, numbers.
Ta gang, ce soir.
Caveat
AaHandwritten — polaroid captions.
Ta gang, ce soir.
App icon & favicon
The green g on ink, in its forms.
Press or partnership enquiry?
Write to us — we'll send the full kit, screenshots, or whatever you need.
contact@thegangapp.com